Nächste Kurse



Strategic Management 1&2

Strategic Management 1: 9. – 10. Januar 2018
Strategic Management 2: 11. – 12. Januar 2018

 

Was Sie erwartet
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Core capabilities and sustainability (in technology based industries)
and a lot more...

 

Top Referenten in diesem Kurs
Jacques Mauron, Groupe E SA
Dr. Markus Messerer, Swisscom Schweiz AG
Prof. Dr. Simon Peck, Case Western Reserve University
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg

Bildstrategicmanagement700x450 

Marketing Essentials

Marketing Essentials: 18. – 19. Januar 2018

Was Sie erwartet
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies 

 

Top Referenten in diesem Kurs

Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Lars Losinger, BKW ISP AG

Bildmarketingessentials700x450 


Product Management

Product Management: 23. – 24. Januar 2018

Was Sie erwartet
Finding and developing new product and service ideas
Defining customer profile and value proposition
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

 

Top Referent in diesem Kurs
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

Bildproductmanagement700x450

Pricing & Services

Pricing & Services: 25. – 26. Januar 2018

Was Sie erwartet
Service blueprint and service ecosystems
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top Referent in diesem Kurs
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science

Bildpricingservices700x450