Executive CAS

Strategies & Innovations for outstanding performance

Leading innovations as well as market and resource based strategies are competitive advantages in today’s technology driven environments. The Executive CAS Strategies & Innovations provides you with all necessary tools to develop and implement sustainable innovations, successful business models and strategies for outstanding performance.

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Your Executive CAS programme

All courses have an integrated view and are organised around central subject areas, the development of which has been identified by employers and economic experts as the basis for a successful management.

Strategic Management

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 4 days course.

Course Content

Strategic Management 1 (09.01.2018 - 10.01.2018)

Introduction to the concept of strategy

The tools of strategic analysis, market and resource based

The nature and sources of competitive advantages

 

 

Strategic Management 2 (11.01.2018 - 12.01.2018)

Achieving a competitive advantage in different industry contexts

Core capabilities and sustainability in technology based industries

Corporate strategy aspects

 

Subject Area Coordinator

SAC

Prof. Dr. Stephanie Teufel

Managing Innovation

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

Course Content

Managing Innovation (16.01.2018 - 17.01.2018)

Industry dynamics of technological innovations

Formulating a technological innovation strategy

Implementing business model innovation strategy

Subject Area Coordinator

SAC

Prof. Dr. Stephanie Teufel

Marketing Essentials

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

Course Content

Marketing Essentials (18.01.2018 - 19.01.2018)

Introduction to marketing and markets

Marketing research

Marketing objectives

Marketing Strategies

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

 

Product Management

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

Course Content

Product Management (23.01.2018 - 24.01.2018)

Product Policy

Price Policy

Place Policy

Promotion Policy

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

Pricing & Services

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

Course Content

Pricing & Services (25.01.2018 - 26.01.2018)
Computer based strategic marketing simulation
Positioning of new products
Repositioning of existing products on a segmented market

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

 

Business Ethics

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

 

Course Content

Business Ethics (22.03.2018 - 23.03.2018)

The role of business in society

Ethical and unethical decision making

Managing organisational integrity

Managing organisational ethics

Subject Area Coordinator

SAC

Prof. Dr. Guido Palazzo

Communication

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 days course.

Course Content

Communication (20.09.2018 - 21.09.2018)

Reputation management

Crisis management: role play with media interaction

Corporate identity, image and reputational management

Creating and managing the reputational platform

Subject Area Coordinator

Dr. Graeme Lindsay

The Executive CAS Strategies & Innovations programme consists of 7 different modules.
*These modules are elective modules. You can choose which module to attend.

Assemble your Executive CAS Programme to your personal needs and requests. Should you wish to change some modules, or should you have any other questions, do not hesitate to get in touch with us.

 

  • Flexibility & Advantages

    Flexibility
    Participants can choose the length, the starting date, and the type of their studies. The flexible design of the courses allow participants to have a full-time (7 modules in 1 year) or part time (7 modules in 1 up to 3 years) study programme.

    University Degree
    The iimt’s Executive CAS programme of the University of Fribourg is recognised all over the world.

    International Environment & Networking
    Leading experts offer the possibility to enhance the participants networks on 3 levels: students, lecturers, and the institute with the iimt alumni network.

    A unique learning experience
    Interactive teaching methods combine theoretical know-how and practical approaches.

  • Practical Information & Admission

    Course location
    iimt University of Fribourg

    Language of instruction
    English

    Examinations
    7 written/oral examinations and 1 final project

    Admission Requirements
    2 years professional experience, management position, licence (Bachelor/Master) recognised from a University or University of Applied Sciences or other diploma recognised as equivalent (candidates may be admitted “sur dossier”).

  • Teaching Team

    Leading Professors and lecturers with a strong academic and teaching record are acting as lecturers and offer participants the most advanced training available.

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