Next courses



Strategic Management 1&2

Strategic Management 1: 9. – 10. January 2018
Strategic Management 2: 11. – 12. January 2018

What to expect
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Core capabilities and sustainability (in technology based industries)
and a lot more...

Top Speakers in this course
Jacques Mauron, Groupe E SA
Dr. Markus Messerer, Swisscom Schweiz AG
Prof. Dr. Simon Peck, Case Western Reserve University
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg

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Marketing Essentials

Marketing Essentials: 18. – 19. January 2018

What to expect
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies 

Top Speakers in this course

Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Lars Losinger, BKW ISP AG

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Product Management

Product Management: 23. – 24. January 2018

What to expect
Finding and developing new product and service ideas
Defining customer profile and value proposition
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Top Speakers in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

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Pricing & Services

Pricing & Services: 25. – 26. January 2018

What to expect
Service blueprint and service ecosystems
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top Speakers in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science

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