Prochains cours



Strategic Management 1&2

Strategic Management 1: 9 – 10 janvier 2018
Strategic Management 2: 11 – 12 janvier 2018

Ce que vous y apprendrez
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Core capabilities and sustainability (in technology based industries)
and a lot more...

Top Speakers dans ce cours
Jacques Mauron, Groupe E SA
Dr. Markus Messerer, Swisscom Schweiz AG
Prof. Dr. Simon Peck, Case Western Reserve University
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg

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Marketing Essentials

Marketing Essentials: 18 – 19 janvier 2018

Ce que vous y apprendrez
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies 

Top Speakers dans ce cours

Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Lars Losinger, BKW ISP AG

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Product Management

Product Management: 23 – 24 janvier 2018

Ce que vous y apprendrez
Finding and developing new product and service ideas
Defining customer profile and value proposition
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Top Speakers dans ce coursProf. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

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Pricing & Services

Pricing & Services: 25 – 26 janvier 2018

Ce que vous y apprendrez
Service blueprint and service ecosystems
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top Speakers dans ce coursProf. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science

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