Nächste Kurse

Strategic Management 1-2: 7. – 10. Januar 2020

Was Sie erwartet

Introduction to the concept of strategy
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Performance indicators
Resource and capability analysis, simulation, game theory

Achieving a competitive advantage in different industry contexts
Competitive advantes in a moving environment
Corporate strategy aspects and designing strategy
Core capabilities and sustainability (in technology based industries)
Commercializing innovation

Top Referenten in diesem Kurs
Stefano Camuso, T-Systems Schweiz AG
Jacques Mauron, Groupe E SA
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg

Kursbeschrieb
This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.

An Adobe Acrobat file Strategic Management 1-2

AI for Managers

Managing Innovation: 14. – 15. Januar 2020

Was Sie erwartet
Major methods and principles of innovation management
Innovation strategy and macro-level innovation management
Formulating and implementing a technological innovation
Implementing business model innovation strategy
Implementing change

Top Referenten in diesem Kurs
Dr. Yves Hertig
Dr. Anton Sentic, iimt, University of Fribourg
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg
Lorenz Wyss, Swiss Post

Kursbeschrieb
This course provides you with all necessary tools for managing technological innovations and creating new business models. You will set-up your innovation language and learn to apply idea generation and idea choosing methods for strategic decisions.

An Adobe Acrobat file Managing Innovation

Selected Legal Issues

Marketing Essentials: 16. – 17. Januar 2020

Was Sie erwartet
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies
Customer oriented strategies
Competition oeriented strategies

Top Referent in diesem Kurs
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts

Kursbeschrieb
This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.

An Adobe Acrobat file Marketing Essentials

Competition Competitiveness

Product Management: 21. – 22. Januar 2020

Was Sie erwartet
Traditional and innovative product management processes
Lifecycle management process
Finding and developing new product and service ideas
Defining customer profile and value proposition
User-Led-Innovation, integration of user and co-creation
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Top Referent in diesem Kurs
Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

Kursbeschrieb
Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models.

An Adobe Acrobat file Product Management

Competition Competitiveness


Service Marketing: 23. – 24. Januar 2020

Was Sie erwartet
Service dominant logic of marketing and service design
Service blueprint and service ecosystems
Service processes and service operations management
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top Referent in diesem Kurs
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science

Kursbeschrieb
This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.

An Adobe Acrobat file Service Marketing

Project Management