Next courses

Strategic Management 1: 12th - 13th January 2021, Online course

What to expect

Introduction to the concept of strategy
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Performance indicators
Resource and capability analysis, simulation, game theory

Top speaker in this course

Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Mr. Stefano Camuso

Short course description

This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.

An Adobe Acrobat fileStrategic Management 1

Selected Legal Issues

 

Strategic Management 2: 14th - 15th January 2021, Online course

What to expect
Achieving a competitive advantage in different industry contexts
Competitive advantes in a moving environment
Corporate strategy aspects and designing strategy
Core capabilities and sustainability (in technology based industries)
Commercializing innovation

Top speaker in this course
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Mr. Gilles Tacchini

Short course description

This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.

An Adobe Acrobat file Strategic Management 2

Selected Legal Issues

 

Marketing Strategies: 19th - 20th January 2021

What to expect
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies
Customer oriented strategies
Competition oeriented strategies

Top speaker in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts

Short course description

This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies
and define marketing objectives for success in a global environment.

An Adobe Acrobat file Marketing Strategies

Marketing Essentials quadrat

 

Product Management: 21st - 22nd January 2021

What to expect
Traditional and innovative product management processes
Lifecycle management process
Finding and developing new product and service ideas
Defining customer profile and value proposition
User-Led-Innovation, integration of user and co-creation
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Top speaker in this course

Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

Short course description

Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/market-fit and be able to scale while reducing risk and increasing customer value. You will
get a toolbox for successful business models.

An Adobe Acrobat file Product Management

Marketing Essentials quadrat

 

Managing Innovation: 26th - 27th January 2021

What to expect
Major methods and principles of innovation management
Innovation strategy and macro-level innovation management
Formulating and implementing a technological innovation
Implementing business model innovation strategy
Implementing change

Top speaker in this course

Dr. Anton Sentic, iimt, University of Fribourg
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg
Mr. Silvan Forster (Migros Aare)
Mr. Christian Martin (Google Switzerland)


Short course description

This course provides you with all necessary tools for managing technological innovations and creating new business models. You will set-up your innovation language and learn to apply idea generation and idea choosing methods for strategic decisions.

An Adobe Acrobat file Managing Innovation

Managing Innovation quadrat

 

Service Management: 28th - 29th January 2021

What to expect
Service dominant logic of marketing and service design
Service blueprint and service ecosystems
Service processes and service operations management
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top speaker in this course

Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science


Short course description

This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to
service-orientation.

An Adobe Acrobat file Service Management

Service Marketing quadrat