Next courses

Strategic Management 1&2: 8. - 11. January 2019

What to expect
Introduction to the concept of strategy
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Performance indicators
Resource and capability analysis, simulation, game theory

Achieving a competitive advantage in different industry contexts
Competitive advantes in a moving environment
Corporate strategy aspects and designing strategy
Core capabilities and sustainability (in technology based industries)
Commercializing innovation

Top Speakers in this course
Stefano Camuso, T-Systems Schweiz AG
Jacques Mauron, Groupe E SA
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg

What our students said
I enjoyed the course very much
A very dynamic and interactive course
The teaching skills are very high

Short course description

This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.

An Adobe Acrobat file Strategic Management 1&2

StrategicManagement1-2 quadrat

Managing Innovation: 15. – 16. January 2019

SOLD OUT

We are looking for an alternate date!

What to expect
Major methods and principles of innovation management
Innovation strategy
Formulating and implementing a technological innovation
Implementing business model innovation strategy
Implementing change

Top Speakers in this course
Yves Hertig, iimt, University of Fribourg
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg
Lorenz Wyss, Swiss Post

What our students said
I have learned a lot and it was practical
Interesting and interactive
Very skilled and pleasant presentations

Short course description

This course provides you with all necessary tools for managing technological innovations and creating new business models. You will set-up your innovation language and learn to apply idea generation and idea choosing methods for strategic decisions.

An Adobe Acrobat fileManaging Innovation

Managing-Innovation quadrat

Marketing Essentials: 17. – 18. January 2019

What to expect
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies
Customer oriented strategies
Competition oeriented strategies

Top Speakers in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Lars Losinger, BKW ISP AG

What our students said
I have learned a lot and it was practical
Interesting and interactive
Very skilled and pleasant presentations

Short course description

This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with fi el-tested solutions. Its aim is to understand future strategies and defi ne marketing objectives for success in a global environment.

An Adobe Acrobat file Marketing Essentials

Marketing-Essentials quadrat

Product Management: 22. – 23. January 2019

What to expect
Traditional and innovative product management processes
Lifecycle management process
Finding and developing new product and service ideas
Defi ning customer profi le and value proposition
User-Led-Innovation, integration of user and co-creation
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Top Speakers in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Prof. Dr. Patrick Link, Lucerne University of Applied Sciences & Arts

What our students said
A real input for our future business
Inspiring teachers and experts
Very interactive course

Short course description

Learn more about experiments and “Pretotypes” to achieve problem/solution-fi t, product/ market-fi t and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models.

An Adobe Acrobat file Product Management

Product-Management quadrat

Service Marketing: 24. – 25. January 2019

What to expect
Service dominant logic of marketing and service design
Service blueprint and service ecosystems
Service processes and service operations management
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Top Speakers in this course
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science

What our students said
Very inspiring
Insights into daily challenges
I had the chance to get new tools

Short course description

This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.

An Adobe Acrobat file Service Marketing

Service-Marketing quadrat