Under the motto "Ways to a digital Switzerland", the 41st asut Seminar took place on the 25th of June 2015 at the Kursaal in Bern. Also the iimt participated at this event and numerous students and alumni attended the seminar. In total, 800 participants joined the asut Seminar.
After the opening speech by the asut president Peter Grütter, the Federal Councilor Doris Leuthard demonstrated the importance of digitalisation, and Switzerland’s position in Europe. She also presented the objectives of the Confederation for the future.
Richard Allen, Vice President of Public Policy, EMEA, Facebook, spoke about "Social networks in a digital society". Social networks have often been regarded as a tool mainly aimed at helping young people with their social lives. But as they have grown up they have increasingly had an impact across our economies and other aspects of our lives. This talk explored the impact in 2015 and looked at trends where social networks may become even more important in a digital society. Heinz Karrer, President of economiesuisse, presented the next steps in the social political and economic landscape, and the success factors for Switzerland while facing global competition. Marc Furrer, ComCom President, spoke about the regulation in the digital economy, and tried to find out, if the regulation is rather an accelerator or a brake.
During the first panel discussion, several business leaders discussed where Swiss companies are positioned in the digital economy: Dr. Monika Jänicke, President of the Executive Board Novartis Pharma Switzerland AG, Thomas D. Meyer, Country Managing Director Accenture Schweiz, Daniel Ott, CIO UBS Switzerland and Head IT Switzerland & EMEA, Urs Schaeppi, CEO Swisscom AG.
The afternoon programme was opened by Dr. Andreas Danuser, lecturer at the BFH, who presented a project called “Smoje”, a smart buoy, which can calculate different measurement values, e.g. the position, water and air temperature, wind speed and direction, air pressure, etc. besides taking pictures. After this interesting presentation, Michael Ganser, Senior Vice President Central and East Europe Cisco, explained that the Internet of Everything (IoE) is a huge opportunity to seize for Switzerland.
Joachim Schaper, Vice President & Head, Research Organisation AGT International, has shared his vision of the future Internet of Things (IoT), where thanks to advanced analytics everything will be easier to access due to an understanding of IoT data.
The second panel discussion focused on the issue: "What are the Framework conditions needed for a successful digital Switzerland?". The following speakers have been invited: Adrian Bult, Multi Advisory Boards, Thomas Landolt, General Manager IBM Switzerland, Philipp Metzger, Director OFCOM, Christian Wasserfallen, National Councillor.
The programme ended with the speech of Viktor Röhrlin, Swiss long-distance runner and European Marathon Champion 2010, who shared his experiences and success story.
As a partner of asut, the iimt had the opportunity to present its offer in further education (Executive MBA, Executive Diploma and Executive CAS in ICT and Utility Management) as well as the ongoing research projects through a presentation stand. In addition to the interesting presentations, networking with decision makers from the ICT sector was a central point.
For more information, feel free to read the asut press release (available in French/ German):