Global Business Management

The iimt course offer for your personal requirements. From a signle training course to a full Executive MBA - everything is possible!

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Flexible - Tailor-made - Personalised

Our course offer Global Business Management - You are free to pick the modules of your choice.

You can visit each module individually or it may be credited towards a future Executive CAS, Executive Diploma or Executive MBA programme at the iimt.

Each of the below mentioned modules lasts 2 days and costs CHF 1'400.-.

Strategic Management

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 4 days course.

Course Content

Strategic Management 1
Introduction to the concept of strategy
The tools of strategic analysis, market and resource based
The nature and sources of competitive advantages


Strategic Management 2
Achieving a competitive advantage in different industry contexts 
Core capabilities and sustainability 
(in technology based industries)
Corporate strategy aspects

Subject Area Coordinator

ST web

Prof. Dr. Stephanie Teufel

Managing Innovation

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Managing Innovation
Industry dynamics of technological innovations
Formulating a technological innovation strategy
Implementing business model innovation strategy

Subject Area Coordinator

ST web

Prof. Dr. Stephanie Teufel

Marketing Essentials

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Marketing Essentials
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies
Customer oriented strategies
Competition oeriented strategies

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

Service Marketing

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Service Marketing
Service dominant logic of marketing and service design
Service blueprint and service ecosystems
Service processes and service operations management
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

Product Management

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Product Management
Traditional and innovative product management processes
Lifecycle management process
Finding and developing new product and service ideas
Defi ning customer profi le and value proposition
User-Led-Innovation, integration of user and co-creation
Iterative process to get a valid concept including prototyping
Smart-up Lean Canvas

Subject Area Coordinator

SAC

Prof. Dr. Sascha Götte

Operational Excellence

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Operational Excellence
Process management
Strategic and operative process management
A practical insight in process oriented reorganisations

Subject Area Coordinator

SAC

Prof. Dr. Thomas Friedli

Quality & Productivity

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Quality & Productivity
Quality concepts, models and tools
Excellence programmes in the industry
Leading excellence

Subject Area Coordinator

SAC

Prof. Dr. Thomas Friedli

Competition

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Competition
Economic tools of competition policy
Competitive effects of firms’ behaviours, mergers and acquisitions
Competitive challenges in network industries
Analyse and understand recent and on-going competition cases

Subject Area Coordinator

SAC

Prof. Dr. Philippe Gugler

Competitiveness

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Competitiveness
Firms’ strategies for creating value and creating shared value
The role of clusters to enhance competitiveness
Quality of a business location
Main challenges and opportunities of smart cities
Productive environment of successful locations

Subject Area Coordinator

SAC

Prof. Dr. Philippe Gugler

Project Management

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 4 day course.

Course Content

Project Management 1

  • The practical and interactive sessions allow the class to form groups and simulate a project execution from beginning to end
  • The course structure follows the project management body of knowledge (PMBOK®), with a heavy focus on Agile and Global Project Management principles
  • The principles of portfolios, programs and projects are discussed with a real-life perspective
  • The module provides an understanding of how to initiate and plan a project successfully


Project Management 2

  • The principles of effective monitoring and control of the project execution are presented with real-life examples
  • The management, leadership and communication skills and techniques are presented and debated with an international focus
  • The importance of project closure is discussed using real-life experiences from the participants
  • The debates and brainstorming in class allow a rich and dynamic exchange of experience, providing an understanding of the challenges and success factors of global projects

Subject Area Coordinator

ST web

 

Prof. Dr. Stephanie Teufel

Transformation & beyond

Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 2 day course.

Course Content

Transformation & beyond
Behaviour Change
Agile organisations
Diversity
Holocracy
Artificial Intelligence
Augmented reality

 

  • A network of professionals

    Stay connected with business professionals.

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  • Flexibility & Advantages

    Flexibility
    Everything is possible - from a single training course to an Executive MBA. Participants can choose the length, the starting date, and the type of their studies.

    International Environment & Networking
    Leading experts offer the possibility to enhance the participants networks on 3 levels: students, lecturers, and the institute with the iimt alumni network.

    A unique learning experience
    Interactive teaching methods combine theoretical know-how and practical approaches.

  • Practical Information

    Course location
    iimt University of Fribourg

    Language of instruction
    English

    Examinations
    Each course module is followed by an oral or written examination